Would you support a CFL football marketing campaign in which any fan could exchange a new OR used NFL size football at a new CFL authentic size football for free at a participating SportChek or Canadian Tire retail location across Canada?
You are right: Canadian Tire would never want to give people a reason to come to their stores vs. Walmart. Yes, you are right, really, we should do whatever we can to ensure as many NFL footballs are in circulation as possible for the betterment of the CFL. Yes, and, I suppose, we should also arrange for a fan to also get free admission to a CFL game if they exchange an NFL for CFL football at SportCheck or Canadian Tire. Yes,now, that is something worth looking into.
I asked What your idea would do?
What would the accomplishment be?
You said trade in new or old ..well hate to tell ya if someone just bought a new NFL ball they wanted a NFL ball so they are a NFL fan or just do not care what they throw around or they prefer that ball....
Used balls yup free trade in for new ball sweet ..
Now who benefits? Some people get a slick new ball for a used one others just get a different ball and Canadian Tire get a few extra feet through the door during the promotion.
But they will also have to put up the cost for all them footballs ....
So people rush to Canadian Tire get a ball trade then what? A rush on CFL tickets?
If it was that easy...
My whole thing is the only people who are going to care that deeply what their football has printed on it are already fans so I doubt it would drive anything towards fan building or ticket sales
Branding campaign for CFL. Canadian Tire would gladly foot bill for costs since it helps drive people to their stores rather than Walmart. Wilson would also be okay since balls still have their name. Fans get new ball and another way to connect with league.
Ok ...The CFL does not need a branding campaign. The whole country up there knows what the CFL is what they do and all that.The CFL is out there.
That campaign I acknowledged it would get a few extra feet into a Canadian Tire store but those would be fans already attracted to the CFL game ...but that doesn't help grow the fan base . The ones who go seek out that promotion and by seek out they heard about it got excited enough to find a ball and go to a store and exchange it ..they did that because they were fans. A non fan wouldn't find the need for a CFL ball.
The CFL could really use to grow it's fan base and that discussion is wasted on these forums. Mainly if you want to know why the non fans are non fans you have to have an actual conversation with a non fan and there are none of those here.
We'd all just start naming of wishlists of what we'd like to see
I think you're being overly defeatist here. Yes, all of us here are fans. But I'd wager that all of us here know several non-fans and have conversations with them on a daily basis. Heck, we probably all know more non-fans than we do fans. That knowledge can give us insight in to what can covert a non-fan into a fan.
Having said that, I don't think this idea would go a long ways in converting people. However, I do support the league's Try Football initiative that was donating CFL footballs to kids across the country a few years ago.
I would rather teams make ticket agreements with Canadian Tire - sell cheap seats with a certain level of purchase. Back when I was young we used to get Argo tickets from A&P for $4 when we spent so much on groceries.
Great idea. With all of this inflation some fans can barely afford pay attention let alone pay for tickets these days. Safeways had a promotion for endzone tickets a while back. In the 1990's I think they were around $10.