If Ricky Williams looks bad, then the American media will obviously blame his problems and the fact that he isnt focused. It wont be the CFL, the players, the system or the game, it will be all Ricky's fault.
If Ricky Williams does very well the American media will obviously brush it off cause its the CFL and anyone can do well in the CFL.
The CFL Cant win with its image on this one.
As for the publicity? Thats a different story.