[i]Canadian university football finally gets its due [/i]
Is there a more undervalued sports property in Canada than Canadian Interuniversity Sport football? With the NFL, National Collegiate Athletic Association and CFL hogging all the oxygen in the room on a weekly basis, it’s easy to forget that Canadian university football, which feeds so many players to the CFL, even exists. The public likely takes its cue from the schools that constitute the CIS teams. While U.S. schools use sports to extend their brand and raise funds, most Canadian universities treat football like a socially awkward cousin, acting as if it’s beneath them to mingle with the jock crowd.
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