Caretakers dream is coming to fruition!
Canadian Premier League joins forces with Spain-based media partner
Less than 10 weeks before kickoff, the Canadian Premier League has unveiled its media partner with ambitious plans to showcase soccer in Canada.
Spain-based Mediapro has struck a 10-year deal with Canada Soccer Business, which represents Canada’s national teams as well as the fledgling CPL, which kicks off its inaugural season April 27.
A source said Mediapro is investing $200 million into the Canadian project over the lifetime of the deal. Scott Mitchell, CEO of Canadian Soccer Business, calls it “the single-largest commitment any company has ever made in terms of soccer in Canada.”
The agreement gives Mediapro global and domestic media rights to the CPL, the Canadian Championship and rights for all home games of the Canadian men’s and women’s teams. It also includes rights to League 1 Ontario matches, a feeder league under the CPL umbrella.
CPL and Canada Soccer Business officials say the partnership will help grow soccer in Canada.
“It’s easy to define our plan in one sentence — we want to build a home for Canadian soccer,” said Oscar Lopez Garcia, CEO of Mediapro Canada.