With the Toronto Wolfpack about to sign Sonny Bill Williams (don’t worry if you don’t know him, he’ll be a household name in Toronto - maybe Canada - by the end of next year), I think the CFL needs to bring back the marquee player rule in some form.
Big name American football players will help sell the game - especially in the three big cities (Toronto, Vancouver, and Montreal). I became a CFL fan just around the time the Argos signed the Rocket. Imagine that “buzz” in the social media era.
The same old same old/proud to be Canadian/tradition, etc. doesn’t do it in the Big Three. Attendance speaks for itself. If the CFL doesn’t wake up to this reality, the Argos will find themselves below the Wolfpack in the Toronto sports pecking order.