Bring back the 70s uniforms permanently!

It's the look of the head of an Alouette that is attractive with its horn-like feathers, much as it is the head of the Cardinal that looks impressive
A matter of taste, I guess.
As well the image and name "Skylark" was deemed attractive enough for Buick to name a line of cars after it, which sold quite well for 50 years.
I'll stop being baffled by this point when the Alouettes change their name to "Skylarks"
"That mark our place and in the sky, the LARKS still bravely singing fly, scarce heard amid the guns below."
Another interesting McGill angle:
As a surgeon attached to the 1st Field Artillery Brigade, Major McCrae, who had joined the McGill faculty in 1900...had spent seventeen days treating injured men -- Canadians, British, Indians, French, and Germans
I HATE the frequent attempts to associate our sport with war. War is vile, cruel and inhuman, and this poem makes that clear
"I wish I could embody on paper some of the varied sensations of that seventeen days... Seventeen days of Hades!...The next day, sitting on the back of an ambulance parked near the dressing station...McCrae vented his anguish by composing a poem.
:cry:

Vile ? Yes.

Cruel ? Certainly.

Inhuman ? No. . . it's all too human, sadly.

As well the image and name "Skylark" was deemed attractive enough for Buick to name a line of cars after it, which sold quite well for 50 years.
I'll stop being baffled by this point when the Alouettes change their name to "Skylarks"

It is the IMAGE of the Skylark/Alouette that Buick chose for its successful line of cars, not just the name. The name Alouette equates in French to either Skylark and Lark (both) as well. The founders of the team also found the image of the bird attractive enough to name the team after it, and it was resurrected twice (1986 replacing Concordes and in 1996 replacing Stallions) to continue as Montreal's chosen and most popular football moniker - nothing else will do.

The reason for the team name is irrelevant anyway. The thread is about uniform design and the idea that the Alouettes should re-adopt the 70s uniforms over what they have now because they look 1000x better and the logo doesn't have a silly cartoon on it that would be more at home on a house league baseball team than a pro football team.

The reason for the team name is irrelevant anyway. The thread is about uniform design and the idea that the Alouettes should re-adopt the 70s uniforms over what they have now
I agree...got sidetracked trying to make a point about how silly that logo is. Sort of a Monty Python moment, "I don't want to argue about that"
Vile ? Yes.

Cruel ? Certainly.

Inhuman ? No. . . it's all too human, sadly.


Again...I agree. Artistic license perhaps. In that (as a friend of mine is fond of saying)
"Art is what elevates us beyond what we are...to what we CAN be"
If she's out there....sorry for paraphrasing...you said it much more eloquently.

The triangle logo from the 70's is the best Als logo ever!

LOL, Monty Python with the remarkable plumage eh? I totally agree about the cartoon logo. It was much better when I was a kid. If anyone was to ask me what an Alouette was, I would have said "a football player" since the triangle logo did nothing to tell me what an Alouette actually was, it was just a way-cool design.

Like EastVanMark says, it's the greatest logo that the Als have ever had.

J'aimais bien l'uniforme bleu des années '70 et '80, mais j'aime aussi l'uniforme actuel. C'est le moins coincé ("stuck up") de tous les uniformes de la ligue (sauf dans sa forme noir et argent, où il devient horrible). Il est original, dynamique, jeune et entraînant. Est-ce que ça peut mieux représenter l'esprit qu'on retrouve à Montréal?

L'uniforme des années '70 est un symbole d'une belle époque des Alouettes, mais ce que je préfère des Alouettes sur le Canadien, c'est justement que l'histoire passée n'est pas plus importante que le jeu sur le terrain. Il faut à tout prix éviter que les Alouettes sombrent dans ce type de marketing, car ce sera la mort des Alouettes. C'est aussi la mort des Canadiens, mais celle-ci est lente. Dans 10 ans d'ici, l'auréole des Glorieux sera éteinte faute d'avoir gagné une seule coupe pendant 27 ans. Espérons que l'éclat de celle des Alouettes l'aura remplacée!

Je prefere les uniformes vieux des 70s simplement parce que ils sont plus jolis contre les uniformes d'aujourd'hui. J'adore le bleu de ces uniformes plus de le rouge des uniformes d'aujourd'hui. Aussi, le symbole vieux est plus joli aussi. Je pense que ce n'est pas tres important mais quand j'ai vu mes Alouettes portent ces uniformes, j'ai ete tres heureux et je veus voir mes Alouettes comme ca. Ca c'est la plus grande raison pour moi. Le uniforme n'est pas la raison que les Glorieux ne gagne pas la coupe. Les etats-unis ont plus de l'argent du Canada. Ca c'est la raison nous gangons pas.

Pardon, mais ma francais n'est pas parfait du tout parce que j'ai habite a l'Ontario pour vingt-sept ans. Alors, pour une personne dans l'Ontario, j'espere ma francais est fantastique. LOL

J'espere tu comprends qu'est-ce que j'ai dit. :slight_smile:

Hey! I know! How about a throwback to the Montreal Concordes' uniform and logo? :thup:

OK...even I can't say that with a straight face. :lol:

See, that wouldn't be TOO bad for just one game. It's funny how the Als looked like the New York Giants until 1982 when they became the Concordes. Ever since then, they've looked like the New England Patriots, even with the uniform redesigns! LOL

With your idea that the triangle logo is a bird's head, I can kind of see where there could credibly be a sharp beak with the head kind of represented by the rest of the logo. Takes some imagination though. Not sure if you see it as looking straight forward or in profile?

Link to popular logo site shows some interesting comments, and description of the logo with original intention to use the "M" as an Alouette in flight. I read of the idea of the white diamond area in the logo being representative of the Alouette satellite too, not sure where though.

http://www.sportslogos.net/logo.php?id=6095

The "M" in the logo of course also represents "Montreal" and most people see the "A" as representing Mount Royal. Art really is what you make it. The 1970's uniforms are the best place for the triangle logo as well, they are iconic and distinctly recognizable as the Alouette's even without a logo, just as the Canadiens red jersey is for them.

You're right, I am thinking of the bird having a triangle head and looking straight at it. Yes, the diamond represents the Alouette satellite and the A also represents Mont-Royal with the M as Montreal at its base. Art is what you make it and that is what made the triangle symbol so cool, regardless of the morons who look at it and see Delta airlines or Citgo gas...lol
The 70s uniform is an awesome uniform, far better than any they've ever had. I really hope that they decide to switch to it permanently. I mean, when the B.C. Lions, New York Giants and New York Jets went back to their old uniforms they were applauded (I really think the Giants and Lions looked better with their 90s uniforms but whatever...lol) so I don't see why the Alouettes can't do the same. Everyone who thinks that they should do this should send them an email like I did to:

info@montrealalouettes.com

I even spoke to the on-air guys at the Fan 990 and they thought it was a good idea for the Als to do it but they said they probably wouldn't. Maybe if enough people ask them to, they will. :smiley:

C’est très agréable et apprécié que tu prennes la peine de me répondre en français, alors ne compte pas sur moi pour te reprocher les quelques failles qu’on pourrait trouver dans ton message. Mon anglais écrit est pire que ton français, crois-moi!

Pour ce qui est des uniformes, il s’agit-là d’une question de goût, et dans ce domaine, tout le monde à raison.

Un point surle Canadien : il y a un plafond salarial, et le Canadien est un des clubs les plus riches de la LNH. Ce n’est pas une question d’argent mais une question d’affaires. Comme les Maple Leafs, les Canadiens ont compris qu’ils n’ont plus besoin de gagner pour faire des gros profits. Il s’agit simplement de bien contrôler les relations publiques et médiatiques, jouer la carte de l’histoire et des fantômes, laisser entrevoir un semblant d’espoir ou de performance, et les cotes d’écoute seront au rendez-vous. Il n’est donc plus nécessaire de gagner et en conséquence, l’ensemble du club ne travaille plus à faire une équipe championne.

Les Alouettes ne se contentent pas d’une mentalité aussi méprisante pour ses partisans : elle travaille avec acharnement année après année à bâtire une équipe qu’on peut espérer être une équipe gagnante et c’est entre autres ce qui fait qu’on se plaît beaucoup plus à les aimer et les appuyer. En plus, les joueurs qui vont sur le terrain le font par passion, donnent tout ce qu’ils ont et ils veulent GAGNER. Ça fait changement des divas gâtées, paresseuses et calculatrices de la LNH, de la NFL, et du baseball majeur.

I sent an e-mail to the team like you suggested, not a bad idea. Maybe there should be a poll to gauge the support for such a move. The team should at least adopt the triangle logo as a permanent secondary logo (and highly visible/marketed) like the Roughriders did with their retro (S) logo. Making the 70's retro uniform a permanent alternate look (like the Riders did as well 2007 onward) would be a good idea too if a total switch was not warranted.

maybe they should wear "throwback" Montreal Machine jersey and logo.... :lol: :lol:

I think that seeing the triangle logo as a bird's head is too much of a stretch to be credible, and would not be an attractive image to have. Like Daffy Duck with a huge red bill (under a triangle shaped blue football helmet?) and no eyes? People will see what they want in art, but that idea is no better than a cartoon logo. The triangle logo has always officially only represented an Alouette (the "M") in flight against the backdrop of an "A" - lets keep it that way.

I think the 70's retro uniforms are awesome as well, the striping on the socks should be smaller though.
Anyone know if we're wearing them this week-end against Toronto in the 70's retro game there? It seems like the Als and the other CFL teams (except the Riders) may only have the dark jerseys for 1970's retro games. They could however use the blue helmet with triangle logo, white pants/socks, and current white jerseys and have it pass for a 70's retro look. The Argos are going to be wearing their 1972 look when Joe Theismann was their quarterback, it would be nice if the Als wore their 70's retros (or at least the 70's triangle logo) for the game too.

:lol:

Well, at least that would solve the problem of the 'cartoon bird' that nearly everyone dislikes (besides me :oops: )

The organization would be best served if they did bring back the 70's logo. If for nothing else than just a trial period to see how things shake out for them.

It shouldn't come as any surprise that a teams financial success can be directly linked to merchandise sales. Look to the riders for a solid case study on this. My point being; it is extremely difficult to make any merchandise using the current logo that does not look cheesy and/or corny. So outside of the hardcore football fans, not many people over the age of 4 are going to be dawning a t-shirt/hoodie/hat/etc. with a cartoon bird on it. Get something that appeals to the masses, get your name, colors, and logo out there, get some buzz going and make some money.

As an example to compare to, when was the last time you saw anybody wearing Raptors gear other than at ACC on game day? It is hard for adults to get excited about wearing a Dinosaur on their chest.

The same can be said about the current color scheme vs. the 70's color scheme. It is simply more appealing to the general public.

Bottom line is; Bring back the logo and colors, make the fans happy, and make some money while you are at it. Everybody wins!

Raptors even brought in a secondary logo - the one with the Raptor claw with basketball hand - to try and increase merchandise sales. They also eliminated the colour purple from their colour scheme so as to no longer have any image link with "Barney the Dinosaur", a popular purple children's dinosaur from television.

The Alouettes present colour scheme and uniforms are ok (colours almost the same as in the 70's), it's the cartoon logo that has to go. Bringing back the old triangle one would work, or develop a new one with a fierce bird that doesn't look too cartoony. The NFL Cardinals, Blue Jays, and even Thrashers logos would be good examples.