Bo Levi Mitchell.
Regardless of his charmless personality, his achievements, extrapolated over a ten or fifteen year career, will have him ahead of most of the quarterbacks in CFL history.
Without checking the numbers, he has a pair of Grey Cups as a starter, a couple more appearances, at least one MOP, his winning percentage is practically insulting to other quarterbacks. This fellow is on a trajectory to make him the finest player in the country, ever, if he continues.
So, why, like Sidney Crosby or Nate Mackinnon, do we not see his face everywhere from Tim Horton’s commercials to the milk aisle at the supermarket? Why doesn’t the CFL market its superstars as Canadian institutions?
“Hi, I’m Bo Levi Mitchell, and I drive a GM Truck.”
“Do you know me? I’m Bo Levi Mitchell. I play quarterback for the Calgary Stampeders, and I want to talk about the importance of getting out to vote.”
“Hello, my name is Bo Levi Mitchell. Are you interested in donating to the (insert your favourite cause) campaign?”
However dumb the examples may be, the truth is that we have this astounding quarterback tearing up the League - currently, as in, he’s active - and his brilliance as well as his value to the League on the national stage is being undersold.