Management knew going to BMO alone was not going to be enough to turn things around but would think last night was well under their expectations.
So now there's some clear adversary, let's see how ownership and management responds moving forward this year and next.
For this season, they really need to stick to their plan focusing on the game day experience (tailgate, Shipyard etc...) and put the sales focus more or less on the lower level east side for the best optics on TV.
Earlier this month, they've partnered with TravelZoo with pricing roughly 50% off. This was for last night's game and July 25 vs. Mtl
Promo code: TRAVELZOO. If anyones knows anyone who may be interested. No cost for the membership.
[url=http://m.travelzoo.com/ca/entertainment/-35-Toronto-Argonauts-vs-Ottawa-or-Montreal-Reg-55-2295891/?utm_source=localdeal_ca&utm_medium=email&utm_campaign=2296072_html_toronto_deal%3a0&utm_content=2296072]http://m.travelzoo.com/ca/entertainment ... nt=2296072[/url]
If you look at where the discounted seats are located, it's clear to me that the team knew these 2 games are hard sells.
Moving into 2017, without the compression with TFC ala the renovations, there is no reason why there should be midweek games next year with the exception of holidays and Thursdays during the summer since it's for TV reasons.
Also, they need to hold the line on pricing and give it a chance to rebuild. The Jays had pricing freezes for about 5 years until they got really popular so it can be justified. Don't make the same mistake as past ownership.
I would even revisit pricing on the east side and there is clearly stronger demand on the west. Perhaps create a pricing level 'C' in each colour. Sections 105 through 109 need to be the highest priority since they show the most on TV.
It's early for a post mortem here, but these are just my ideas on what they should do.