Years ago, under another name, I came on this site and recommended the CFL use the TV show Big Brother to promote the League - this was before Big Brother Canada which started in 2013. I said, "The CFL should put up the prize money ($100K) and sponsor the show". In other words, if you lived in Toronto and wanted to be on the show, you would have to buy tickets to one of the 2 Argo games from which the contestants would be chosen. Preference would be given to (in the following order) :
- Season Ticket Holders;
- People who attended the Sponsored Game;
- People who bought a ticket.
Each team would be allowed to provide 2 Big Brother contestants.
The turn out would be huge. They would also be young - the perfect demographic. However, when I recommended it here, I was handed my hat. Unfazed, I sent the idea to the CFL. They never responded.
They could still do it. The show is on annually, the $100K would only cost each team $11,000 (they would easily cover that and make huge profits from the ticket sales) and, when the contestants enter the Big Brother house, they could wear the uniforms of their team.
If the idea doesn't work, fine, but I'm not sure why the CFL can't think outside the box to attract younger people. Does anyone else have any other ideas?