Bell, NFL notch top court victory on Super Bowl ads

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Bell, NFL notch top court victory on Super Bowl ads

CRTC ruling that allows Canadians to see American Super Bowl ads quashed

Canada’s Supreme Court quashed a decision by the country’s broadcast regulator that allows Canadians to see American Super Bowl ads, in a win for BCE Inc.’s Bell Media unit and the National Football League.
The court ruled the Canada Radio-television Telecommunications Commission didn’t have the authority to impose the exemption for the Super Bowl under national broadcasting rules that effectively have kept the commercials off Canadian television. Bell has an exclusive licence with the NFL to broadcast the Super Bowl in Canada, and the two argued the ruling hurt their ability to sell Canadian advertisement for the show. The NFL was part of the legal challenge.

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Now we’ll get the real Super Bowl ratings for Canada. Something we did not get the last 3 years as anybody watching on the American station to get the commercials were not counted.

Look for a number up near 8 million instead of the 4.4 million average we’ve seen the last 3 years.