Bell, NFL notch top court victory on Super Bowl ads
CRTC ruling that allows Canadians to see American Super Bowl ads quashed
Canada’s Supreme Court quashed a decision by the country’s broadcast regulator that allows Canadians to see American Super Bowl ads, in a win for BCE Inc.’s Bell Media unit and the National Football League.
The court ruled the Canada Radio-television Telecommunications Commission didn’t have the authority to impose the exemption for the Super Bowl under national broadcasting rules that effectively have kept the commercials off Canadian television. Bell has an exclusive licence with the NFL to broadcast the Super Bowl in Canada, and the two argued the ruling hurt their ability to sell Canadian advertisement for the show. The NFL was part of the legal challenge.