The Toronto Argonauts are aiming to speak to young fans through their iPods.
The CFL franchise plans to become the first Toronto team to feature podcasts on its website. A launch date has not been finalized, but the team hopes to get things up and running next week.
“The whole focus is giving fans things they can’t get in other forms of media,” said Argos spokesperson Beth Waldman. “We have tried to be community focused and accessible and this takes accessibility to a whole new level.”
The website will include five podcasts. One will feature items such as running back John Avery doing his stand-up comedy routine or Desiree Allen describing what it’s like to watch husband Damon take all those hits. Another will focus on the game-day experience, with everything from strategy discussions to dressing room sounds.
In addition, there will be radio announcer Jaime Stein’s columns and regular features on fitness and Argo alumni.
“Jaime Stein went to an alumni meeting and none of them had even heard of an iPod, but they were excited to do whatever they could to be part of this,” Waldman said.
The free content will be changed weekly during the season and biweekly the rest of the year. “We’re looking at this is a loss leader,” Waldman said. "What we’d like to do is take these subscribers, who will probably be young, and turn them into season ticket holders down the road.
“For now, it’s getting people involved and get them to know the team and the players.”