You want both. Both is ideal. Not everyone has both.
If you can only have one, you take the coach that wins. Outside of Toronto, it's always easier to sell a winner. Particularly when all you're doing is being mean to reporters for asking stupid questions (as Matthews often was to TSN).
I mean if your choice is Matthews or Trestman and playing for the Grey Cup, or a nice guy like Kavis Reed and playing like the Eskimos, the choice is pretty obvious for most fans.
The Als had a solid offensive playbook, now with Hawkins in the picture the whole team has to regress. Because HE, Hawkins, doesn’t understand it.
As far as PR goes, I just laugh. He probably cannot speak nor understand one word of French. Even when he speaks English he sounds like a damn clown.
NO apologies to Hawkins. He has to get that American junk-food sludge out of his brain. Did he not have a chance to learn the playbook in the off season? Did the Als check if there was a Canadian coach available instead of that joker?