The Lions new look is beautiful, don't yall dare take this away from the league. As for the Als, they are a walking mess, but a historical mess in my eyes since I grew up with those uniforms, so it'd be weird if they ever actually changed them. They oddly work for no apparent reason. I will say I prefer the away set for each team much more than their home set.
Those helmets are pretty cool, but the Stamps have WAY too much black in their unis. Four out of nine teams with heavy emphasis on black is at least one if not two too many. Stamps’ unis were great when they had silver/grey as the accent colour.
As for Montreal, their unis are a busy and inconsistent mess. Far too many variations.
I like the Lions’ current road unis, HATE their home unis.
For marketing I think you are right. They can’t do much with the current helmet logo but the paw fits nicely on a cap.
Also a suggestion by a previous poster about the Als helmets to drop the A and just have the bird. I think that would be better. On the Als sweaters to reduce the size of the city name similar to the other teams would make the uniform look better