I posted this on Lionbackers.com but I thought I'd post it here as well since there doesn't seem to be too many people who go to both forums.
I was thinking that football season always seems to start slowly each year and by the time we get big crowds (40k-50k) the season is over. Here's an idea I've been thinking might work... I'd be interested hear your thoughts...
The premise is to start the first reg season home game with a big bang. If we get people talking football in early summer, and get that electric feeling in the Dome, then I think that would help boost crowds all year. What about if the Lions teamed up with a big and worthwhile charity to offer "a Lion sized 50/50 draw". Basically, 100% of any ticket sales over say 30,000 seats goes into a giant pot - if we could get 45,000 ppl at the game that would be a pot of ~$370,000. Half of that money goes to the charity and half is drawn at the game for one lucky fan.
The event could be something like "kickoff for kids" with the charity being Children's Hospital, for example. If it is a big and worthwhile cause, it would probably be possible to get tons of media coverage and lots of sponsoship, in addition to all of the publicity that would naturally surround such an event. With some work, some big-name performers or celebs could be asked to add their names to the event, possibly contributing towards a big halftime show.
The reason I suggested a charity event is that it could easily come with lots of free promotion outside the normal circles (e.g. the game would surely be promoted on segments such as "Out There" on Global, or "Community M" on Channel M). Basically, for very little cost, game promotion would start to include mainstream media as well as sports media. I think that is a big thing about attracting a large crowd - get the average person talking about the game.
The other reason I suggested something like this is because it becomes more than just a football game; its a big event. I agree that getting people into BC Place in the summer is difficult so this gives them more reason to go: see a football game, be part of a good cause, see a great show (e.g. halftime show by performers lending their support), and win some huge prizes.
Anyway, it was just an idea of a way to kickoff the season with a bang that would get folks talking Lions while doing something good for the community at the same time. Your thoughts?