Adidas to be Official Licensing/Outfitter of the CFL

Reebok is out...

[b]CFL News ?@CFL_News
.@adidasCA to become Official Outfitter of the @CFL in 2016 #CFL via @CFL_PR

CFL News ?@CFL_News
Adidas will become Official Outfitter & Licensing Partner of #CFL, assuming the partnership currently held by Reebok. via @CFL[/b]

Although really, Adidas owns Reebok... so ultimately still the same parent company involved.

Well, we already knew that Reebok was out (announced earlier this year).
No surprise that Adidas is the new supplier though, per the post above.

I'll be curious to see what Adidas comes up with next season.
They've had some interesting designs lately - Louisville Cardinals, Arizona State Sun Devils,...

We'll likely see jerseys with colours that fade into one another. Wouldn't be too bad. I hope they eliminate white jerseys because I miss seeing the Cambridge blue Argos jerseys. I think the three stripes will look much nicer than the Reebok logo.
One thing I don't understand is why they would say that dropping from CFL outfitting would allow them to focus on becoming the leading fitness brand in Canada, they could do that regardless.

More double blue, less white.