Wanna pack the place July 18? Do the right thing and forget about the profit from just one game.
Consider the magnitude of July 18 and how big a Night and Tribute it will be for our City. Hell even the Mayor will be there and it will be Officially Bob Ackles Day in Vancouver.
Give away tickets for free and fill the place. Any fans who paid for a ticket and they have an issue, they can get a refund from the Lions.
No you're not cheapening the night. You're not cheapening the event.
You cannot afford to have a half empty dome for this event. That is not an option.