I recently had a moment of meditation (as most conscious beings should) specifically about the CFL and nfl. I formulated a light thesis.
The nfl has now come to mean more among the youth because of the accessibility(through viewability) it has. This has nothing to do with awareness to that accessibility, but more how it is routinely being hammered into people's households. The fact that it is on multiple platforms over multiple channels/networks is what creates the idea of its importance. So if this form of subconscious importance is created by mere exposure, does it not benefit the CFL to be on as MANY platforms as possible? Say MUCH, Comedy, and CTV. Whether or not those viewers are expecting it, but if you can cultivate the idea of importance when your program is suddenly interrupted for "THE GREY CUP"?
I will never say this is the high road, but there is never a point where anyone advertises to the highest denominator or TVO, CBC and PBS would have the highest advertising revenues in the great Lakes region.
But if gathering youth is as important as we're all told it is, this almost seems like an accurate analysis of what we 'should be' willing to do, without losing our Canadiana.
I want to be less pessimistic, but my skepticism of present exposure strategies inadvertently negates it.