22,500 is very small. If it goes to 25,000 after the PA Games, that will be better.
Concerning the alternative business strategies of limited access to create scarcity and charging a premium price, versus keeping prices low and working to increase volume, I suppose each is valid.
The scarcity/ high price approach is easier in some respects-- you don't have to work as hard to sell, your marketing is based on creating an image, not on finding people and working to get their bums in the seats. Not that creating a premium image is easy-- you have to have a product you can position as highly desirable.
But the other approach is harder work-- finding people, appealing to them, convincing them to buy-- is labour-intensive (and can be very expensive and time-consuming). The revenue (and income) per person is lower that way, but the potential for longer term growth is greater-- you can hope to increase prices down the road.
I don't know what the economics of the team are, as a business. Bob and Scott Mitchell have to determine that. Is there a minimum attendance level at which a team can be viable in the CFL? What is it? Is there a price threshold beyond which people just won't pay? What is it?
Sometimes you might prefer one strategy but be driven to the other by external factors you can't control. That may be the case in Hamilton now. Maybe Bob would like to go for high attendance/ low price, but because the stadium size is limited he can't, and so has to take the other approach.
The high attendance-/ ow price strategy is appealing to me as a fan. It's nice to be part of a big noisy crowd of fellow Ticat fans. It feels better to me than being in a smaller crowd where the gratification comes from feeling part of an "exclusive" club. Somehow, the "exclusive" strategy seems like a second-best solution to me. Once upon a time IWS held 34,000 and we could fill it-- and not just on Labour Day. But it's not my money invested in the team. It's Bob's.
In evaluating a CFL franchise as a business, what is the rate of return Bob wants on his invested capital? Is it attainable? If it's say 5%, then he could get that in much less risky ways than by owning the Tiger-Cats. A good mixed portfolio well managed would do that for you. If it's lower, I'm guessing he probably has a pretty good chance. If it's higher, he probably will never make it. Either way, we're lucky to have him. Without people like him and David Braley it would not be possible for the CFL to exist.