If you look at the CFL average ratings this year it's around 540,000 that's the dedicated fans that watch every game which is around 60,000 fans average per CFL city. These are the dedicated CFL fans that watch every game, just like most of us on these boards, we watch every game we don't tune out when our team is not playing.
When teams like Sask are playing on the road the numbers will be higher and the home teams probably lower. The Sask at Argos game would have attracted a lot of them extra Riders fans plus the casual fan that wants to see the Riders go winless, that explains the 864k.
Compare the 60k Argo average audience in TO, to the Jays viewership which is probably 1 million out of the 1.4 million. that's a huge number.
Expect huge Jays numbers when the casual band wagon jumpers start watching until the end of the season.
But summer CFL numbers are lower every year, the casual fans start tuning in on Labour day and for playoff games. Overall average TV ratings last year was 680k or 75k per CFL city.
The challenge is getting the casual fans back.
