2012 Grey Cup ratings....

TORONTO Television ratings for the 100th Grey Cup game between the Toronto Argonauts and the Calgary Stampeders fell short of the modern national record set in 2009, according to overnight data from BBM Canada.

Still, a large average audience of 5.8 million viewers on TSN and its French counterpart RDS tuned in to see the Argonauts beat the Stampeders 35-22 at home.

The average of 5.5 million viewers on TSN is the largest English audience for the game since a new ratings measurement system caused sports TV ratings to skyrocket. But the overall average falls short of the 6.1 million total viewers who watched Montreal beat Saskatchewan shortly after the new system was introduced in 2009. The numbers for that game were buoyed by a larger audience on French-language RDS.

The overall numbers for the 100th Grey Cup are up 28 per cent from the 4.6 million viewers who tuned in to see B.C. beat Winnipeg in last year’s final in Vancouver.

The ratings for the Vanier Cup were also released Monday, with an average of 910,000 viewers tuning in to see Laval defeat McMaster 37-14 in the Canadian university football championship. That was up 38 per cent from the 660,000 viewers who tuned in last year.

The Canadian Press

In the Toronto Extended Market, more than 3.6 million viewers watched some of the 100th GREY CUP on TSN – close to half the population in this market.
• Audience levels for the 100th GREY CUP peaked at seven million viewers

• The Sirius XM Grey Cup Half-Time Show delivered a 44 per cent increase in viewers compared to last year's halftime show, with an average audience of 6.1 million viewers tuning in for performances by Justin Bieber, Carly Rae Jepsen, Marianas Trench, and Gordon Lightfoot

• Audiences also spiked across all demos during the Sirius XM Grey Cup Half-Time Show

• The Toronto Extended Market recorded a 21.9 rating for the game, while the Calgary Extended Market recorded a 36.8 rating

• TSN's critically-acclaimed documentary series, ENGRAVED ON A NATION, was watched by 8.1 million unique Canadian viewers since its debut


Good numbers roughly about the same as last year. The fact that more viewers watched the half time show doesn't mean much to the CFL, it's obvious a lot of people tuned in only for the half time show.

The halftime show is about getting people that don't watch football. But if the game was on a more open free network like CTV then the numbers would be a bit higher I'm sure. Excellent numbers though when you think about the fact that the Argos are probably one of the worst draws in the league for other teams home games for attendance apart from the TiCats.

But when the Grey Cup was on the "open, free" network the numbers were half of what they get on TSN

Grey Cup viewership was up 28% over last year. Well over 1 million more viewers.

The largest Grey Cup audience ever for TSN.


Audiences jumped even higher for younger viewers, with a 38 per cent increase among Adults 18-34.
Not sure what you read.