Typically, the host team generates a profit of $3 million to $4 million, as the game sells out each year. What made this year’s game different is that the Argos and the CFL received $9.5 million from the federal and provincial governments to celebrate the game. The Ministry of Canadian Heritage and Official Languages gave $5 million while Tourism Ontario spent $4.5 million.
The Argos’ Grey Cup organizing committee sold roughly $14 million worth of tickets to the game, including 100 luxury suites that sold for $20,000 apiece, a source told the Star. The committee also sold at least $3 million worth of corporate sponsorships for the accompanying Grey Cup festival. As many as 30 companies such as Nissan, Telus and Scotiabank paid as much as $500,000 apiece to build buzz about their brands through ties to the Grey Cup festival.[url=http://www.thestar.com/sports/article/1293544--grey-cup-argonauts-owner-david-braley-set-for-up-to-10-million-in-profits-sources]http://www.thestar.com/sports/article/1 ... ts-sources[/url]
All told, the Grey Cup organizing committee generated revenue of more than $17 million.