Re: Younger viewers
Posted: Fri Dec 16, 2016 12:06 pm
Xvys wrote:Liquor Kitty wrote:Argofan_1000 wrote:this is the Globe and Mail Survey from spring of 2016.
CFL is 2nd only to hockey in age demographics on who follows each league, so it is FALSE to assume younger demographic is not watching. .
http://www.theglobeandmail.com/sports/b ... e30015716/
I'd like to see a survey that includes female viewers, not just males.
Actually the third graph shows the percentage of females following each sport:
Among females, the CFL is 3 times more popular than the MLS and 4 times more popular than the NBA. (Only 4% of Canadian females follow MLS; 3% NBA; and 12% CFL.)
Contrary to what we are told, the CFL (23%) has a higher percentage of 18-34 y.o. who follow the league, than NFL (22%), MLB (22%), NBA (21%). So much for the false theory that young football fans are flocking to the NFL over the CFL.
This Angus Reed/G&M poll mirrors Reginald Bibby's Online Canadian Sports survey quit closely, putting to rest the claim that online surveys aren't reliable.
But these on-line surveys are meaningless. The real polls are in the actual number that show up to sporting events and the Numeris polls that track the real numbers of people watching and the demographics.
If you want proof as to how useless the "surveys" are, you only have to look at the survey before last years Grey Cup, it was something like half of Canadians surveyed stated that they would probably watch all or part of the Grey Cup.
But the Numeris numbers came out showing that it was 4 million watched it or only 15 - 18 per cent of TSN/RDS viewers.
You only have to look at a TFC, Raptors or Jays crowd and see that they have a huge following of young people.
But if you go to an Argo game not only will you see by far the smallest crowd in the CFL but it's an older crowd.
Your survey is useless if you want to look at Toronto
As I stated above, if you look at an Ottawa CFL crowd you will see a lot of young milleniums.
The point is not all markets are the same.