Younger viewers

Younger viewers

by REmmett » Mon Dec 12, 2016 6:09 pm

The CFL has been saying for years that they need new younger viewers but they do nothing to get the attention of the kids. Kids need merchandise to get younger viewers. The NFL has McFarlane football figures, video games, league magnet boards. Football is a hard sports for kids to understand due to the chess match of the Canadian game. The NFL is brilliant at marketing, putting their players and franchise as large than life figures. I understand it is a money issue but the CFL needs to wake up and get with the times.
User avatar
Rookie
 
Posts: 19
Joined: Wed Dec 07, 2016 4:30 pm
Location: Ottawa, Ontario

Re: Younger viewers

by jonny24eh » Wed Dec 14, 2016 6:28 pm

Agreed, I was very unaware of CFL as a kid (or any football) . Not really a sports family. It wasn't until high school, that I even knew about the Cats when I went to a game with a friend. And even then it took another five years to really turn into a fan.
The poster formerly known as jonny24.

Eat'em raw!
User avatar
Starter
 
Posts: 122
Joined: Wed Aug 03, 2016 6:12 pm

Re: Younger viewers

by Argonauts est.1873 » Wed Dec 14, 2016 6:41 pm

Totally agree. My mom used to take me to games as a kid. She grew up being taken to games by her older brother in Winnipeg. There used to be cool CFL helmets at Dairy Queen when I was a kid that were used as bowls. You see some cool old glasses and things the odd time at antique and collectable stores. You now see squat and the CFL has to get on the ball with games etc.
Rescue the sunken 'Good Ship Argonaut' and restore her in 2017, PLEASE!!!!

Stay in Canada, spend in Canada!!!!!
All-Star
 
Posts: 1316
Joined: Mon Aug 29, 2016 3:36 pm

Re: Younger viewers

by alphamale111 » Wed Dec 14, 2016 6:44 pm

Definitely - More grass roots support from the league is needed. Invest in amateur football/ high school and semi-pro ball. Sponsor leagues and fields to get the brand building with the base.
Veteran
 
Posts: 748
Joined: Mon May 28, 2007 10:27 am

Re: Younger viewers

by 2ez » Wed Dec 14, 2016 6:47 pm

As a kid I had a little TC plush toy, a bunch of the classic mini yellow Ti-Cats footballs, player cards, those heritage classic DVDs that really taught me a lot about the history of the game etc. I agree these types of things are key to drawing the attention of younger fans...maybe a video game? :wink: who ever thought of that crazy idea?

One thing I will say is that the Cats are ridiculously present in the surrounding football community, and do a ton of great work such as guest coaching games for local programs or Courtney Stephens and Jeremiah Masoli's football camp.
Starter
 
Posts: 435
Joined: Mon May 30, 2016 1:07 pm

Re: Younger viewers

by brihind88 » Wed Dec 14, 2016 8:50 pm

I started watching it when I was 5. ( 1968 ).

My family were big CFL fans , so the games were on and I just got into it.

We lived in a small town about 60 miles north of Calgary.

Dad took me to my first game in 1971 . Stamps beat Ti-Cats 17 - 1.

What a thrill for a little kid from Innisfail AB to go to Calgary and see a CFL game live.

We moved to Calgary in 72 and dad got season tickets.

He bought me what ever I wanted.

PROGRAMS
70'S INFLATE PLAYERS
DQ HELMETS
MINI HELMETS
TEAM HELMET PENNANTS.

Any of you from my age group will remember the stuff I am talking about. ( right BOBO ? )

Kids in my school also collected the stuff and dads took them to the games.

McMahon Stadium became like a second home to me.

I am happy to go to the Stamps games and see lots of little kids there.
However to stay, they need to be hooked on it as I was.

Now , just a bit OT. Dad always was a huge CFL fan like me.
He died last year, and my first memories that kicked in when he left were the great times we had at the games or on tv.
Win or loss, we always had fun.

There is another angle . Generations of CFL fans need to continue.
All-Star
 
Posts: 2168
Joined: Wed Feb 11, 2015 9:42 pm

Re: Younger viewers

by Liquor Kitty » Thu Dec 15, 2016 8:04 am

I got a Ti Cat helmet at the age of 4 (it didn't fit), even though we lived in Montreal and my Dad was an Als fan.
Since my first memories, I used to always go on about the Tiger symbol and how much I liked it.

Teams need "superhero" players ... players that are looked upon in that way by the young(er) fans. Chad Owens was like that in Toronto (until they dumped him like yesterday's trash, because his playing was on a slight decline :? ). He was the face of The Argos ... Toronto's loss, Hamilton's gain.
User avatar
Veteran
 
Posts: 643
Joined: Tue Aug 30, 2016 6:47 am

Re: Younger viewers

by slimjim2 » Thu Dec 15, 2016 8:37 am

Not sure about "viewers" the important thing for a gate driven league are fans in the seats.
The stats were out a couple of weeks ago about the NFL viewership by young people way up in Canada.

I was watching the TSN feature on Ottawa and how they have one of the youngest fan bases. This year we went to 3 games in Ottawa and a lot of young millenials having fun and making the most noise.
You compare it to the Argo games we went to, the few fans in the stands were a much older crowd. Look at the TFC crowd, mainly a young rowdy noisy bunch which is good for sports.
Hopefully all the young viewers in Toronto that are watching the NFL realize that if they want to see a football game live they only have to show up at BMO
All-Star
 
Posts: 1644
Joined: Thu Dec 17, 2015 1:28 pm

Re: Younger viewers

by bobbythefinch » Thu Dec 15, 2016 9:53 am

I agree with other comments that the CFL needs to do a better job bringing younger fans into the game. I didn't give a hoot about football until I was in Grade 10 in the early 90s. I read an article in the paper about how the Tiger-Cats were struggling and needed fans to show up or else. I was one of those from the so-called "lost generation" (am 39 today) that the league failed to market to with blackouts, etc.. (I sometimes wonder if they're creating another "lost generation" by not streaming games)

I think there might be merit on creating and leveraging greater ties between the CFL and the amateur game (especially U Sports). A strong, healthy amateur/university game can only be good for the professional game. Start with pairing the Vanier Cup with the Grey Cup again. 2011 and 2012 were all deemed a success, so overcome the logistical challenges and figure out how to do it again.
User avatar
Starter
 
Posts: 316
Joined: Mon Jul 10, 2006 9:34 am

Re: Younger viewers

by Grover » Thu Dec 15, 2016 11:39 am

slimjim2 wrote:Not sure about "viewers" the important thing for a gate driven league are fans in the seats.
The stats were out a couple of weeks ago about the NFL viewership by young people way up in Canada.

I was watching the TSN feature on Ottawa and how they have one of the youngest fan bases. This year we went to 3 games in Ottawa and a lot of young millenials having fun and making the most noise.
You compare it to the Argo games we went to, the few fans in the stands were a much older crowd. Look at the TFC crowd, mainly a young rowdy noisy bunch which is good for sports.
Hopefully all the young viewers in Toronto that are watching the NFL realize that if they want to see a football game live they only have to show up at BMO


Ottawa has been a great success story!
New Franchise, New Stadium, great ownership and a great successful team, it is a perfect storm.

The difference between OTT and TOR are TOR millennials have had years of negative for the CFL, the younger generation in TOR look at the Argos as my fathers team, they have grown up with the negative(it's not cool), moving into a new Stadium is not enough for most millennial's to be changed, (remember that Buick commercial from a few years ago "this isn't your Fathers Buick anymore" trying to get a younger Generation to look at their cars)TOR has to overcome much more than OTT did. It will take time if it ever happens!

OTT never had CFL football for over 20 years, The OTT millennial's had never been exposed to live CFL football or in the press, They haven't even heard of the Renegades, Gliebermans or Horn Chen so they are starting from scratch instead of negative like in TOR.
All the OTT millennials ever heard was how a bunch crotchety of old timers in the Glebe didn't want it, which probably made them even more curious about the Stadium and team.
So football comes back to OTT with a brand new Stadium, they decide to check it out for the 1st year, then the 2nd year they make the Grey Cup, the 3rd year they win it.
OTT will pack that Stadium with young people for years now!
Image
Thanks to @Doc_Dave for sig
User avatar
All-Star
 
Posts: 7324
Joined: Sat Jul 10, 2010 10:35 am

Re: Younger viewers

by Xvys » Thu Dec 15, 2016 1:51 pm

The most recent Canadian sports survey showed that 21% of 18-34's follow the CFL while 23% follow the NFL. The league had tweeted this season that viewership among 18-34's is up substantially over last year, both for the regular season and Grey Cup. In many markets the CFL is very popular among young and old alike, so I don't think there's any looming disaster. Overall CFL attendance and TV viewership were both up in 2016.
User avatar
All-Star
 
Posts: 2872
Joined: Sat Aug 25, 2007 3:42 pm

Re: Younger viewers

by Lennywasout » Thu Dec 15, 2016 1:58 pm

I've been a TC STH for 40 years. At one time when the Cats were struggling with attendance they offered up ST for children under a certain age for 1/2 price. For my wife and I, this was cheaper than hiring a babysitter. We had 4 seats at the 52 yard line.
My kids were old enough (and good enough) to sit without disturbing others because they were bored but over time learned to love the game. They continued to go until the 1/2 price promo ended. Don't remember how long that lasted but it did give CFL two CFL fans that are now in their 30's.
Toronto could easily do this for a few years. Would give them revenue they wouldn't normally have. Would eliminate the need of a "family" zone in the end zone like in THF.
Veteran
 
Posts: 740
Joined: Thu Aug 12, 2010 3:25 pm

Re: Younger viewers

by Argofan_1000 » Thu Dec 15, 2016 7:51 pm

this is the Globe and Mail Survey from spring of 2016.

CFL is 2nd only to hockey in age demographics on who follows each league, so it is FALSE to assume younger demographic is not watching. .


http://www.theglobeandmail.com/sports/b ... e30015716/
User avatar
Veteran
 
Posts: 586
Joined: Sun Jan 10, 2016 9:38 am

Re: Younger viewers

by Liquor Kitty » Fri Dec 16, 2016 6:55 am

Argofan_1000 wrote:this is the Globe and Mail Survey from spring of 2016.

CFL is 2nd only to hockey in age demographics on who follows each league, so it is FALSE to assume younger demographic is not watching. .


http://www.theglobeandmail.com/sports/b ... e30015716/


I'd like to see a survey that includes female viewers, not just males.
User avatar
Veteran
 
Posts: 643
Joined: Tue Aug 30, 2016 6:47 am

Re: Younger viewers

by Xvys » Fri Dec 16, 2016 9:59 am

Liquor Kitty wrote:
Argofan_1000 wrote:this is the Globe and Mail Survey from spring of 2016.

CFL is 2nd only to hockey in age demographics on who follows each league, so it is FALSE to assume younger demographic is not watching. .


http://www.theglobeandmail.com/sports/b ... e30015716/


I'd like to see a survey that includes female viewers, not just males.

Actually the third graph shows the percentage of females following each sport:

Among females, the CFL is 3 times more popular than the MLS and 4 times more popular than the NBA.
(Only 4% of Canadian females follow MLS; 3% NBA; and 12% CFL.)

Contrary to what we are told, the CFL (23%) has a higher percentage of 18-34 y.o. who follow the league, than NFL (22%), MLB (22%), NBA (21%). So much for the false theory that young football fans are flocking to the NFL over the CFL. :roll:

This Angus Reed/G&M poll mirrors Reginald Bibby's Online Canadian Sports survey quit closely, putting to rest the claim that online surveys aren't reliable.
User avatar
All-Star
 
Posts: 2872
Joined: Sat Aug 25, 2007 3:42 pm

Next

Users browsing this forum: Bing [Bot] and 35 guests