Cool

Yes thanks for posting.  All food for thought...
Pull Together everyone
1873

slimjim2

Good article in the National Post about low CFL attendance in the major cities and few millenials watching.

Quote
According to Rogers Sportsnet, the average 18-49 audience for its Toronto Blue Jays broadcasts in 2016 was 327,600 viewers, or almost double that of a typical CFL game. That was itself a double-digit (11 per cent) increase from 2015, when 295,000 members of the 18-49 cohort watched an average Jays game on television. The Jays alone are proof that younger viewers don’t have to be written off as unreachable.

Meanwhile, data provided by Major League Soccer says it has the youngest fans of any U.S.-based league, at 34.9 years old, lower than the NBA (38.5) and NHL (42.1). That has translated into success at the gate. Where attendance has declined modestly for three straight years in the CFL, MLS has set attendance records in three straight seasons. And in 2016, the three biggest percentage gains in MLS attendance came at its three Canadian clubs: Montreal was up 16 per cent, Toronto up 13 per cent and Vancouver about nine per cent.

Quote
TSN’s average weighted audience of 553,000 viewers per game in 2016, about 170,000 of them came in the 18-49 demographic. Put another way, about 70 per cent of the viewing audience was not in the age group with which advertisers are most concerned.
[/b]

http://nationalpost.com/sports/football ... 093aef3d99

KevinRiley2

The CFL went from a League where, in the mid 1990's, they were bankrupt, to 2017, where 6 of the 9 teams made money and only the Argos lost a substantial amount due to a huge marketing campaign - and the Argos' owner got a 3 year extension on their CFL TV contract to more than cover those costs.

They mention a decline in attendance but, 15 years ago, teams use to give away tickets - you could get a Ticat ticket for $2, at Tim Hortons, if you bought a coffee.  In 2017, the tickets are downright expensive.

If the League is in such bad shape, how come we can't get owners to leave - God knows, Braley is hanging on for dear life.  The owners in Montreal won't even consider selling.

Bad news sells and maybe, just maybe, things aren't bad in CFL land.  Why not an article on how far the League has come?  

In 20 years, the CFL will still be here and miles ahead of where it is now.
* Kevin Riley = The moral conscience AND movie reviewer for cfl.ca.  :)
* When in doubt, always ask (WWKD) What Would Kevin Do?
* Forgive me for always taking the High Road.  It's the ONLY Road I know.

PTBO Dave

Quote from: "KevinRiley2"
The CFL went from a League where, in the mid 1990's, they were bankrupt, to 2017, where 6 of the 9 teams made money and only the Argos lost a substantial amount due to a huge marketing campaign - and the Argos' owner got a 3 year extension on their CFL TV contract to more than cover those costs.

They mention a decline in attendance but, 15 years ago, teams use to give away tickets - you could get a Ticat ticket for $2, at Tim Hortons, if you bought a coffee.  In 2017, the tickets are downright expensive.

If the League is in such bad shape, how come we can't get owners to leave - God knows, Braley is hanging on for dear life.  The owners in Montreal won't even consider selling.

Bad news sells and maybe, just maybe, things aren't bad in CFL land.  Why not an article on how far the League has come?  

In 20 years, the CFL will still be here and miles ahead of where it is now.

You're right, of course, that bad news sells and things are never as bad for the league as the media makes them out to be.

Having said that, I think the time for the league and its fans to keep patting themselves on the back because of how it rebounded from the 90s is over. They have to be forward looking and keep building in the way we've seen in Ottawa, Hamilton, and Winnipeg.

KevinRiley2

Quote from: "PTBO Dave"
Having said that, I think the time for the league and its fans to keep patting themselves on the back because of how it rebounded from the 90s is over. They have to be forward looking and keep building in the way we've seen in Ottawa, Hamilton, and Winnipeg.
But I'm still waiting for the Media to pat us on the back once.  ;)

Anyway, as I have always said, I would be happy if every team made $1/yr FOREVER.  No big profits.  No need for SRR like numbers.  Just know they will break even so :

1) The game will be here for the next 50 years;
2) I can watch a game, and enjoy it, without looking at, and worrying about, the number of people in the stands.
3) The press will get over all the "death of the CFL is near" B.S.

KevinRiley2

I remember, many years ago, Damian Cox (I think) wrote that the CFL was doomed because all of their stadiums were on death's door.  They were all old, falling apart, and public money wasn't available to fix the problem.

Then, a few years ago, that same Damian Cox wrote how the Argos would not have a home in Toronto because they were getting kicked out of Rogers and the TFC would not allow them into BMO.

Why is there never a mea culpa?

Why is there never an article about how The Little Engine That Could (the CFL) always finding a way?

They just love to dump on us.

KevinRiley2

I guess bad publicity is better than no publicity at all, and I shouldn't worry what the press has to say.

slimjim2

Quote from: "KevinRiley2"

Then, a few years ago, that same Damian Cox wrote how the Argos would not have a home in Toronto because they were getting kicked out of Rogers and the TFC would not allow them into BMO.

Why is there never a mea culpa?

Why is there never an article about how The Little Engine That Could (the CFL) always finding a way?

They just love to dump on us.

That was written by Cox before the TFC owners bought the Argos.    If someone else had bought the Argos that were not connected to MLSE/TFC then they would not be at BMO.   It was MLSE/TFC that funded the conversion to CFL football.
I doubt any other owner could have negotiated a deal to play at BMO and fund the conversion of the field for the CFL.

I don't know if the Post article is really "dumping"  on the CFL,  he writes about the success in Ottawa, Hamilton, Sask.
There are a few positives in the article.
But he points out that the CFL has to get a younger audience and that's where the money is for advertisers.
If they don't do something soon,  and with more young people watching sports on their smart phones and viewers cutting the cord,  the TV contract will not be worth much in 4 years time.

PTBO Dave

Quote from: "slimjim2"
Quote from: "KevinRiley2"

Then, a few years ago, that same Damian Cox wrote how the Argos would not have a home in Toronto because they were getting kicked out of Rogers and the TFC would not allow them into BMO.

Why is there never a mea culpa?

Why is there never an article about how The Little Engine That Could (the CFL) always finding a way?

They just love to dump on us.

That was written by Cox before the TFC owners bought the Argos.    If someone else had bought the Argos that were not connected to MLSE/TFC then they would not be at BMO.   It was MLSE/TFC that funded the conversion to CFL football.
I doubt any other owner could have negotiated a deal to play at BMO and fund the conversion of the field for the CFL.

I don't know if the Post article is really "dumping"  on the CFL,  he writes about the success in Ottawa, Hamilton, Sask.
There are a few positives in the article.
But he points out that the CFL has to get a younger audience and that's where the money is for advertisers.
If they don't do something soon, and with more young people watching sports on their smart phones and viewers cutting the cord,  the TV contract will not be worth much in 4 years time.

That's not necessarily true since the CFL sells online rights along with the TV rights. There might be fewer TV viewers and less revenue from TV ads but more online viewers and more revenue from online ads.

slimjim2

Quote from: "PTBO Dave"
Quote from: "slimjim2"
Quote from: "KevinRiley2"

Then, a few years ago, that same Damian Cox wrote how the Argos would not have a home in Toronto because they were getting kicked out of Rogers and the TFC would not allow them into BMO.

Why is there never a mea culpa?

Why is there never an article about how The Little Engine That Could (the CFL) always finding a way?

They just love to dump on us.

That was written by Cox before the TFC owners bought the Argos.    If someone else had bought the Argos that were not connected to MLSE/TFC then they would not be at BMO.   It was MLSE/TFC that funded the conversion to CFL football.
I doubt any other owner could have negotiated a deal to play at BMO and fund the conversion of the field for the CFL.

I don't know if the Post article is really "dumping"  on the CFL,  he writes about the success in Ottawa, Hamilton, Sask.
There are a few positives in the article.
But he points out that the CFL has to get a younger audience and that's where the money is for advertisers.
If they don't do something soon, and with more young people watching sports on their smart phones and viewers cutting the cord,  the TV contract will not be worth much in 4 years time.

That's not necessarily true since the CFL sells online rights along with the TV rights. There might be fewer TV viewers and less revenue from TV ads but more online viewers and more revenue from online ads.

But if TSN,  who own the CFL rights,  do not stream their games they won't get online ad revenue.
Right now to stream CFL games in Canada you need to subscribe to TSN.

PTBO Dave

Quote from: "slimjim2"
Quote from: "PTBO Dave"
Quote from: "slimjim2"
But he points out that the CFL has to get a younger audience and that's where the money is for advertisers.
If they don't do something soon, and with more young people watching sports on their smart phones and viewers cutting the cord,  the TV contract will not be worth much in 4 years time.

That's not necessarily true since the CFL sells online rights along with the TV rights. There might be fewer TV viewers and less revenue from TV ads but more online viewers and more revenue from online ads.

But if TSN,  who own the CFL rights,  do not stream their games they won't get online ad revenue.
Right now to stream CFL games in Canada you need to subscribe to TSN.

So you mean in order to viewed streamed games in Canada, one has to pay TSN, the CFL's broadcast rights holder? In other words, TSN is making money from streaming the games in Canada. And for companies who pay to have their ads on those broadcasts, whom do they pay? TSN, no?

Sure, it would be nice to offer the games cheaply and efficiently to people who do not subscribe to TSN. I don't think that kind of service would be difficult to set up should TSN, as rights holder, decide that is a profitable model. As it stands, though, don't a large majority of Canadian households subscribe to TSN?

EastVanMark

Quote from: "KevinRiley2"
The CFL went from a League where, in the mid 1990's, they were bankrupt, to 2017, where 6 of the 9 teams made money and only the Argos lost a substantial amount due to a huge marketing campaign - and the Argos' owner got a 3 year extension on their CFL TV contract to more than cover those costs.

They mention a decline in attendance but, 15 years ago, teams use to give away tickets - you could get a Ticat ticket for $2, at Tim Hortons, if you bought a coffee.  In 2017, the tickets are downright expensive.

If the League is in such bad shape, how come we can't get owners to leave - God knows, Braley is hanging on for dear life.  The owners in Montreal won't even consider selling.

Bad news sells and maybe, just maybe, things aren't bad in CFL land.  Why not an article on how far the League has come?  

In 20 years, the CFL will still be here and miles ahead of where it is now.

In 2017, 8 of 9 are making money.

drummer_god

The Lions are profitable?

Argofan_1000

Quote from: "slimjim2"
Good article in the National Post about low CFL attendance in the major cities and few millenials watching.

Quote
According to Rogers Sportsnet, the average 18-49 audience for its Toronto Blue Jays broadcasts in 2016 was 327,600 viewers, or almost double that of a typical CFL game. That was itself a double-digit (11 per cent) increase from 2015, when 295,000 members of the 18-49 cohort watched an average Jays game on television. The Jays alone are proof that younger viewers don’t have to be written off as unreachable.

Meanwhile, data provided by Major League Soccer says it has the youngest fans of any U.S.-based league, at 34.9 years old, lower than the NBA (38.5) and NHL (42.1). That has translated into success at the gate. Where attendance has declined modestly for three straight years in the CFL, MLS has set attendance records in three straight seasons. And in 2016, the three biggest percentage gains in MLS attendance came at its three Canadian clubs: Montreal was up 16 per cent, Toronto up 13 per cent and Vancouver about nine per cent.



Quote
TSN’s average weighted audience of 553,000 viewers per game in 2016, about 170,000 of them came in the 18-49 demographic. Put another way, about 70 per cent of the viewing audience was not in the age group with which advertisers are most concerned.
[/b]

http://nationalpost.com/sports/football ... 093aef3d99

NHL felt left out and wanted everyone to know how they were doing with millennials. National Post wanted apologize for the over site and needed to let everyone know before their parent company goes bankrupt! Another good lesson for the CFL from the National Post - don't go bankrupt like us.  This is the quote from the MSN.ca web article today

" A book titled The Emerging Millennials, by University of Lethbridge sociologist Reginald Bibby, found that teenagers' interest in the NHL has dropped from 45 per cent to 35 per cent in the past two decades, and that only three in ten adults follow professional hockey very or fairly closely"

CFL and TSN need to review what other media sources can broadcast the CFL games and still be under the TSN umbrella

KevinRiley2

Quote from: "slimjim2"
That was written by Cox before the TFC owners bought the Argos.    If someone else had bought the Argos that were not connected to MLSE/TFC then they would not be at BMO.   It was MLSE/TFC that funded the conversion to CFL football.
I doubt any other owner could have negotiated a deal to play at BMO and fund the conversion of the field for the CFL.
That's not the point.  The point is, they were wrong.  They are ALWAYS wrong when predicting the end of the Argos / Ticats / Als / Lions / CFL.  Just like you, Jim.  ;)

No matter how many negative people predict the end of the CFL, we always seem to do just fine.

Quote from: "slimjim2"
If they don't do something soon,  and with more young people watching sports on their smart phones and viewers cutting the cord,  the TV contract will not be worth much in 4 years time.
We'll do fine.  After all, if I remember correctly, you predicted the CFL would not even get $16M when they resigned with TSN - and they got $40M+
 


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